PRUDENTIAL
BRICK CITY
HBCU CLASSIC


The 2023 Prudential Brick City HBCU Kickoff Classic Grambling vs Hampton took place at the Red Bull Arena in Newark, New Jersey. This experience was designed to emulate an HBCU campus while integrating Prudential touch points for engagement.

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Role: Creative Director / Designer
Production: Idlewild Experiential
Location: Brick City Classic Red Bull Arena
Graphic Design: LHBI
Spacial Design: MXG studio
Fabrication RedFish Studios
Photography: S. Bola Okoya

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